IKEA / Associate Creative Director

With the highly anticipated launch of IKEA’s third store opening in Guadalajara, México, the brand had a new opportunity to pick up momentum from its overshadowed launch in Mexico at the height of COVID-19.

What better way to win the corazones of Mexicans than to hold musical tributes like many of our parents and abuelitas would do while making our homes all the more welcoming?

Agency: Montalvo KD
Creative Directors: Ilana Rajlevsky, Daniela de la Riva
Executive Creative Director: Agustín Vélez