Our door’s open
A new live, laugh, liability mantra for Ohio homes.
East Street Insurance / Senior Copywriter
Between mayhem and continuously escalating mischief, we brought a more relaxed approach to Ohioans’ doors – minus the geckos. With the help of the talented Emans91, the world of East Street grew beyond your typical neighborhood corner.
Together with our in-house animation team and award-winning sound studio PICO, we captured the welcoming spirit of our campaign line: “Our door’s open.”
A paid media campaign reached our desired mix of new homeowners, young drivers and families who need a simpler form of coverage.
Our client’s and my personal favorite line.
