Addium
Rebranding the agricultural revolution

A cannabis grower inspects crops with Aroya technology

Addium, formerly METER Group

Copywriter, Content Designer

For the launch of agricultural science, sensors, and software company Addium, we designed a new site under an entire rebrand. Before creating content for the entire site and top-selling product pages, I led a creative workshop with the internal team of art directors and designers.

Explore the Addium website.
Read web copy for Addium and Meter Group.

A new era for growth

Adapting the right information in a tone of voice that inspired innovation was key in separating their vision from former company, METER Group.

Science.
Sensors.
Software.

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