Addium
Rebranding the agricultural revolution
Addium, formerly METER Group
Copywriter, Content Designer
For the launch of agricultural science, sensors, and software company Addium, we designed a new site under an entire rebrand. Before creating content for the entire site and top-selling product pages, I led a creative workshop with the internal team of art directors and designers.
Explore the Addium website.
Read web copy for Addium and Meter Group.
A new era for growth
Adapting the right information in a tone of voice that inspired innovation was key in separating their vision from former company, METER Group.